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Buzz and the Ballot Box: What is Social Media’s Relationship with Politics?
From YouTube debates and candidate Facebook pages to breaking news on Twitter, the impact of social media is already well noted by candidates running for political office. But does activity in social...
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Young, Mobile and Growing: The State of U.S. Hispanic Consumers
More than 52 million strong and representing the majority of population growth over the next five years, Latinos have become prominent in all aspects of American life. A growing, evolving population,...
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Hispanics in U.S. Highly Active on Mobile and Social
In the U.S., Hispanic consumers’ usage rates of smartphones, television, online video, social networking and other forms of entertainment make this group one of today’s most engaged and dynamic...
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Infographic: The Digital Lives of American Moms
Moms are at the center of their family’s offline life, so it’s little surprise that they’re also at the center of many of the biggest trends online as well. Whether to look up the latest product...
View ArticleGlobal and Social: Facebook’s Rise Around the World
Among the most visited websites around the world, Facebook had roughly 152 million unique U.S. visitors in March 2012— or, more than two out of three Americans who were active online visited Facebook....
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Interaction with Social Ads: Attitudes Vary by Ethnicity
As social media continues to revolutionize the consumer-brand experience, Nielsen and NM Incite’s recent Social Media Report 2012 shows that unique, precision-driven opportunities for advertisers to...
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Getting Socially Minded: Marketers to Up Their Social Media Ads in 2013
U.S. consumers spend 20 percent of their online time and 30 percent of their smartphone time on social media—accounting for a whopping 121 billion minutes each month. And marketers are starting to...
View ArticleThe Future of TV is Social
By Steve Hasker, President, Global Media Products and Advertiser Solutions As the Super Bowl media cycle winds down, it is hard to ignore the event as a win for social TV. Consider the numbers for...
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A Multi-Mix Media Approach Drives New Product Awareness
When it comes to launching a new product, understanding what inspires consumers to try something new is key. The methods to reach and engage consumers vary, but a recent Nielsen global survey of...
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The Rise of Paid Social Ads: Completing the Integrated Ad Approach
Amid the flourishing social media environment, marketers are increasingly viewing paid social media advertising as an integrated part of their marketing tool kits. According to a recent report by Vizu,...
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